FoodCare A Winner Of The Aetna/HHS/NHIT “Innovating For The Underserved” Developer Challenge

We're proud to announce that FoodCare is the 2015 winner of the "Innovating for the Underserved Business Plan Challenge". The fine folks at the Aetna Foundation, United States Department of Health and Human Services (HHS) Idea Lab team and the National Health IT Collaborative for the Underserved (NHIT Collaborative) sponsored the challenge including teams from the private and non-profit sectors.

FoodCare’s winning entry referenced several publicly available consumer apps in iTunes including the National Kidney Foundation's "My Food Coach" as well as the City of New Orleans' "Fit NOLA" Community Nutrition App (App Store) and (Google Play) which enables community members to receive personalized nutrition guidance based on diet preferences, chronic diseases, life stages, weight management goals and food preferences at dozens of local restaurants.

The app is part of FoodCare’s Community Nutrition Platform where community based organizations and professionals such as public health agencies, non-profits, foundations, healthcare providers, insurers, registered dietitians, restaurants, grocers and meal delivery providers all have access and can upload content, analyze recipes, and publish community health services and events into the community app.

“The challenge we’re collectively facing in this nation is totally overwhelming” said Ken Marshall, Founder of FoodCare, “Reshaping our society around a #cultureofhealth requires extreme ecosystem symbiosis.

“We’re thrilled to be selected as a winner of this challenge” said Ken Marshall, CEO and founder of FoodCare, “and to receive such distinguished recognition for the important work we are doing in communities across the US. to improve nutrition literacy, increase access to healthy foods and better align cross-sector health initiatives across local organizations, particularly within underserved populations.” 

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